A business needs to have an affordable website design thatis also high quality, not only in terms of aesthetics, but content. On theflipside leaving everything up to the website designer may compromise the wholeobjective of owning a site in the first place
In a prior issue we touched on the subject ofavoiding deliverability of your website as regards functionality issues.We mentioned that you should visit otherwebsites in your niche market or even websites in general to get a grasp ofvarious sites and how they attempt to fulfill the owners objectives. Look atthe websites theme and ask yourself a simple question Did I understand andgrasp the websites communication objective.These are important considerations when youplan to own your own website, and it does not matter whether you are a smallbusiness, big business, work at home mom or internet marketer, the principlesare still the same.First and foremost is obviously the issue ofdefining your target or niche market that you plan to serve or where you hopeto make your money. This has a huge impact on sustained website success, and isthe most important website planning aspect. In future issues we will deal withthis subject in more detail as it is defined as the golden egg of websitedesign, keywords and how they are used in script, images, video and off- pagewebsite design. You need to sit down, put your thoughts andideas on paper and attempt to create a page by page textual content of yourwebsite. This is a process you will in all likelihood have to repeat many timesover until you have distilled your ideas into a workable content that is worthputting on a web page. At this stage you do not need to concern yourself tomuch about images although using any word editing program can even cater forthe insertion of images and even video material. The better you are able tocrystallize your ideas and objective, the greater the chances are of futurewebsite success, and the easier it is for your website designer to marryconflicting approaches.Leaving a website design totally in the handsof a web designer may in fact compromise your objectives. Many designers willattempt to impress with visual displays, flipping images and the like. This isnot bad in any way, but it has a place and function to fulfill that should onlyaim to enhance the deliverability of a website, not slow it down.Elaborate is thus not always better when planninga website. Gone are the days where simple website designs where sneered upon. Yousee, it was a real sign of talent to be able to design a complex website thatworked. The shape and function of websites has changed dramatically in the lastfew years. .Today a good designer will ratheropt for simple, elegant clean website design as it is the end all and be allamong most web professionals. People are less impressed by excessive and elaboratewebsite designs that are difficult to navigate. Don't get me wrong thesewebsites have their place. However among business in general, simple, elegant,and to the point website is viewed as the best choice.
In conclusion, you need to keepyour primary website design objectives in mind every step of the way. Thebetter you are able to define your objective, develop your own, on-pagecontent, the easier it will be to keep your website development budget in checkand then you may just find that low cost website design is not about beingcheap. No advertising company can make up for poor quality inside the wrapper.Your website designer should end up designing your wrapper, not the content.