The article discusses the vital content of a business card. It points out that you must give your name, company name and contact information in your business card. You should also add your logo and design the card using relevant graphics and colors.
Every businessman must a have a businesscard to promote his company among his potential customers and businessassociates. When you go to a business meeting or seminar, always carry yourbusiness card with you and hand it over to the people you meet there. Make surethat your business card contains all the vital information about you and yourbusiness.
People often give too much emphasis onthe colors and images, but forget to insert the essential contents in their business carddesign. If your card does not feature all the necessary information,your potential customers wont be able to contact you. In this article I willdiscuss the most vital contents of a business card.
1.Give Your Name- A business card without the cardowners name is like a car without a number plate. Dont forget to put yourname in your business card. Use a standard font and maintain the font size forbetter readability.
2.Give Your Company Name- Whether you own a multinational companyor a small local company, it obviously has a name. You must include yourcompanys name in your business card. When someone receives a business card, henotices the company name at first, and if you dont give your company name, yourcard wont serve its purpose.
3.Add Your Logo- Your corporate logo is the mostimportant element of your corporate identity design. Add your corporate logo inyour card and help your customers easily identify your company.
4.Job Title- You should write your job title belowyour name. Otherwise, your clients wont realize whether they are contactingthe chairman of the company or some junior staff.
5.Write About Your Business- Only the company name is not enough toinform people about your business. Give a brief introduction of your businessand highlight the services you offer.
6.Phone Number- The main purpose of designing abusiness card is to increase your business. Give your phone number in the card,so that your customers can contact you instantly when they need your service.
7.Email Address- If you have an official email addressthen put it in your business card as well. Some of your clients may like towrite their needs in detail and email is the best medium of communication forthem.
There is another benefit of email. Whenyou talk with someone over phone, you may forget some points, but when youcommunicate via email, you can read your clients mail peacefully and write aproper business proposal.
8.Give Your Website Address- Everyone likes to check the services ofa company before contacting the company owner. You should give your websiteaddress in your business card, so that your potential clients can check yourwebsite and learn about your services in detail. Give every detail about yourcompany and post some testimonials in your website to convince the clients.
9.Office Address- Some of your clients may like to visityour office and discuss about their projects. You should give your officeaddress in the business card for their benefit. Also, when you include youroffice address, it shows you are an established company.
10.Design It Artistically- Use proper graphics, images, and fontsin your business card to give it an appealing look. If your business carddesign is unique, your potential clients will keep your card in their purse andwill contact you when they need your service.
Dont forget to insert the aforementionedcontents in your business card design. When you design a unique and informationrich business card, it helps you connect with your target market.