Design is always part and parcel ofwhat makes your marketing campaign successful. As a graphic designer, half ofyour task is to make sure that not only do you make it easy for your targetaudie...
Design is always part and parcel ofwhat makes your marketing campaign successful. As a graphic designer, half ofyour task is to make sure that not only do you make it easy for your targetaudience to understand your message, but to direct them also to your message.In short, you have to attract your target readers to what you have to say.
Hence, your design provides the textand visual elements that would make it easy for your clients and prospects toread your message. When your readers know where they are when they are readingyour ad is almost half the battle won.
Just like your webpage, yourcommercial color printing ad should also be easy for your readers to maneuver.All of your elements should be pointing to what is the most important elementin your ad your message.
Your design should be all aboutsending your visual signals to indicate where your message is placed. It can beyour color or even your typeface- all of your elements in your commercial colorprinting ad should point to your message at all times. But be careful that youuse too much of your elements and you create redundancy in your ad. This meansyou have elements in your ad but it directs your readers attention to justabout everywhere. Not only does it provide you with a cluttered ad, but youalso make it difficult for your target readers to distinguish your message fromall the distractions.
Two of the most important visualelements that can help you draw your readers to your message are your color andtypeface. How you make things different in the parts of your ad also has to dowith how you make them consistent. For most effective print ads, it isconsistency in the typeface you use to convey your message that works best.This is also the reason why you have to stick to two fonts and their familiesin your design to create consistency in your ad.
And dont forget about making your textas plain as possible. Why? Because the plainness of your text makes it easy foryour target readers to focus more on what is important. You can see thisprominently displayed in the way most designers create their headlines. Theyusually put emphasis on the headlines and less design on the text to make theformer more prominent from the rest of the copy.
The key is to put meaning in yourdesign that tells your target readers of what you value in your ad, which is ofcourse, your message. When you design your ad, keep in mind these things andyoull most likely to have an ad that would be effective marketers of yourbusiness.