Business logo design artists with less experience or exposure are prone to committing designing and professional blunders. Common mistakes committed are overestimating oneself, working without a contract, taking criticisms personally and failing to meet deadlines. Even using multiple fonts affects a logo adversely.
Toerr is human. This is an apt adage as far as we humans are concerned.Designers too are normal human beings made of flesh and blood, and prone to mistakes. When am talking aboutmistakes or blunders, it's not solely about designing errors. There are otherprofessional blunders too that a business logodesign artist commits.
Youmight be tempted with a designer offering affordablelogo design services, but watch out on his professionalism anddesigning styles. This post will talk about some of the design and professionalblunders that a logo artist commits.
Overestimating Oneself
Thereare some designers who design a logowithout knowing their limitations. They say 'yes' to projects even when theyare unsure of it. They even commit on complicated projects, and end up creatinga mess!
Oneshould accept projects as per their creative abilities. Doing otherwise willnot only hamper your client project, but also earn a bad repute as a designer.
WorkingMinus a Contract
Thisis the most common error committed by logo designers. They start working on alogo without a valid contract. Having a contract is necessary for deciding onpayments, alterations of design and timely delivery of a project.
Withoutone, both the designer and the client can never have their peace of mind.
NotMeeting Deadlines
Aclient sets a deadline for each projects. However, there are inexperienced andamateurish artists who work according to theirown sweet time. Consequently, they end up meeting deadlines, orrush at the last minute producing poorquality work.
Asa client, you should hire designers who are smart at meeting deadlines. Suchdesigners under promise , but over deliver!
Unavailableto Answer Client Queries
Abusiness logo project is difficult to design, and requires the availability of the designer over phoneor online. An unprofessional makes theirclient wait for days to get a query answered or resolved.
Sometimes,clients want to update you on the project you are working on. Being unavailableimplies that you are jeopardizing the project as well as your career.
BeingToo Trendy!
Thisis the greatest blunder committed. A logo that is designed by borrowingelements from already established brands will fail to make a mark! One has to be original and creative to createsomething memorable. It is always betterto be a trend setter than a follower of trends.
NotUnderstanding the Business and Audience
Youwill risk your project if you hire someone having a vague understanding of thebusiness and its targeted audience. There are designers out there who rush onthe designs without even knowing what the business is all about or the kind ofaudience it is targeting.
Theyeven create a logo that is not flexible enough. It might look well well on thecompany business card, but appears pixelated on a web page!
ReactingNegatively to Feedbacks
Whateveryou design, there will be some amount of client feedback. There are designerswho take suggestions or feedback negatively. They think they are meant to hurttheir personal egos. This kind of pessimistic attitude affects the quality of aproject.
Onemust always learn from their mistakes, and not take it on a personal level.
ConfusingDesign with Multiple Fonts
Agood logo should ideally contain not more than two fonts. One for the tag-line,and the other for the brand name. However, designers are often plagued byblunders such as using multiple fonts. This makes it look too cluttered andconfusing!