Trade show exhibits don't have to be expensive. Learn how to use inexpensive tricks and booth design ideas to make your convention presence shine.
Many first-time designers mistakenly believe that all booth design ideas involve spending a lot of money. While some of the best custom trade show exhibits are certainly pricey, a lot can be done with small tabletop displays, banner stands, and other pieces that can add distinction to any business presentation.Using Tabletop Displays
When it comes to an inexpensive solution, it's hard to find one better than tabletop displays. There are few units which provide more bang for your buck, though they have to be constructed with a few key elements in mind. First, tabletop displays are naturally limited in space, so keeping your construction to the essentials is a must. You need to decide what the bare minimum of information is and present only that. Doing so requires considerable discipline, but in the end it produces a much more carefully crafted and effective booth.
Second, remember that tabletop displays can be used in a number of different ways. In particular, they're not just meant for use in venues when everyone else has tabletop displays as well. Consider using them in novel ways, such as on top of a table within your normal trade show exhibits or on podiums that sit in the center of your unit. Booth design ideas like these which combine normal convention supplies in novel ways can really bring an edge to your stand.
Trade Show Exhibits Come To Life With Banner Stands
Banner stands are an excellent way to add new life to your look without spending a lot of money. Even a small banner can have a large impact, especially if you time it to coincide with a new product launch or with some other large event. The biggest advantage of banners is that they are inexpensive to produce and can be changed out easily. Even if you have a shoestring budget, it's still possible to have a new banner for every convention. This isn't necessary for every event, but it's worth remembering. If you're looking for a fast and cost-effective way to present some new element of your business or a new product, booth design ideas that center around banner stands are a good place to start. Remember, they can definitely be used inside your current unit, but can also be made into a complete stand in and of themselves.
Have A Strategy Session With Your Staff Members
Booth design ideas can only take your company so far. A brilliant booth is just the start; true success requires a combination of strong aesthetics and marketing materials with the right staffing team. Your trade show exhibits are designed to draw in visitors. Once those visitors arrive, it's your staff that turns them into clients.
If you're having trouble bringing your tabletop displays to the next level, try talking to your staff. Make sure that everyone is truly excited about the product they represent, and that they're ready to have honest conversations with visitors while imparting that excitement. This won't cost much at all, but it can be the single biggest factor for some companies.
All of these ideas can be used individually, but they are most powerful when used together. None of them will cost much, none of them will take much time, and they can only be helpful to your convention presence.